As an important symbol of the enterprise, the brand is not only an important carrier of corporate culture communication, but also a medium of comprehensive information transmission of the enterprise, and it also carries the brand's commitment to customers, employees and shareholders.
As the earliest semiconductor company to independently research and develop, mass produce and mass sell general FPGA chips, Jingwei Qi Li not only focuses on the technology and research of products, but also pays great attention to the development trend of the industry. The brand-new upgraded corporate Logo is based on the original version to optimize various elements such as color, proportion, font, graphics, etc., which makes the logo look more coordinated from the visual level, and at the same time endows the brand with more focused and calm features.
In addition, through this rebranding, it further expresses the enterprise's mission, vision and long-term strategy rooted in the FPGA chip market-committed to providing customers with better product experience and technical support, continuously helping customers solve application needs in different fields, and contributing to the development of domestic FPGA chips.
The upgraded Logo cancels the gradient elements, and takes pure blue as the main color, which reflects the scientific and technological quality, and further shows the spirit of "Qiliren" for "chip", single-mindedness and meticulous;
Based on the original brand identification framework, more concise and clear lines are adopted, which improves the identification quality and can effectively emphasize brand ideas at different contact points;
Part: Semi-circular C represents both C in Chip and C in China. Four squares of different sizes represent FPGA chips of different sizes and different stages of development. The interweaving intersection in the middle reflects the development process of the domestic FPGA chip industry, and at the same time implies that "Qili people" go all out to fight for it and pursue their dreams. At the same time, the capital C surrounds four squares of different sizes, which reflects the firm belief of Jingwei Qi Li in self-brand and the strong vision of the whole industry.
Text: Compared with the old version of comely fonts, the upgraded Chinese characters of Logo more reflect the calmness and concentration of the industry, while the biggest change of English fonts is to upgrade lowercase letters to uppercase letters, which is more in line with the characteristics of the technology industry.
After the brand upgrade, Jingwei Qi Li better embodies the company's corporate culture with a brand-new image, and carries the company's strategic goals and grand vision.
